Sunday, October 20, 2013

Tapping an untapped mass

Vodafone network's new TVC which portrays the enthusiasm of a senior citizen who is excited about mobile internet.


Credits: Agency: Ogilvy Mumbai & Team Ogilvy Production House: Nirvana Films

Read more at: http://www.firstpost.com/brands/vodafones-uniquely-emotive-advertising-campaign-1037853.html?utm_source=ref_article


This ad really excites even the young masses on the future of mobile internet even after retirement.